WORK WITH ME

When you work with me, you are not just working with The Walking Critic, you are working with a highly respected businessman who is at the top of his field. Someone that built his company out of nothing into a multi-million dollar business that is now ranked as the number one in its industry. A success story that continues to grow on the national and international stage.

With The Walking Critic you get a total package:

  • A nationally-acclaimed, award-nominated businessman that is ranked as the number one in his industry
  • An international expert on travel and tourism
  • A former journalist, magazine editor and newspaper style writer with experience on three continents covering the social events, food, dining, travel, politics and much more
  • A respected strategic marketing expert with a proven sales record
  • A consultant and media advisor to all three TV networks in the USA (ABC, CBS and NBC) plus a host of other companies and newspapers in the UK, USA and Australia
  • A media advisor that has consulted to government-related and top business entities in ten foreign countries
  • A 12-year veteran of retail, manufacturing, interior design, giftware and household accessories

I may get the credit for lots of things in life, but much of this is due to a team effort.


A TEAM EFFORT

The Walking Critic is not a one-man team when it comest to working with other companies. I may lead from the top, but as with my businesses, I draw upon a pool of talent that is a highly efficient, hand-picked team of men and women whose expertise covers many fields, particularly in:

  • Management
  • Sales & Marketing
  • Web design
  • IT
  • Branding

Put all these overlapping skills together into one resource and yes, you have one of the best teams on the market, whose singular goal is to achieve results.  This we achieve through high-calibre, professional strategic planning.

 

STRATEGIC PLANNING

If I had a dollar for every time I asked someone whether they had a business plan, I wouldn’t be writing this. But the truth is, people fail to plan for many reasons.

But in my book, “If you fail to plan, you plan to fail.” It’s as simple as that.

And as basic as this sounds, it is a common fact that people, businesses, governments, international brands often fail to plan. They get so stuck in the day-to-day trenches of micro management that they only see the world from a worm’s eye view.  They fail to take a step back and wonder what they are doing and why. From an eagle’s eye point of view.

This is where we fit in. We do the planning for you. From an objective, outsider’s point of view.

The term “strategic planning” is often misused, especially in this era of pop-up bloggers and social media success stories. But we take strategic planning very seriously because we are a result-driven company. It is an art that is based upon collective wisdom, know-how and experience.

WRITING REVIEWS

Much of the work that I do is highly confidential and international in scope, but not always involving gigantic projects with governments departments or listed companies on the Stock Exchange. To the contrary they include regular:

  • Hotel Reviews
  • Restaurant Reviews
  • Airline Reviews
  • Web content creation
  • Social media content
  • Product reviews
  • Event reviews
  • Marketing consultancy
  • Business start up
  • Charity/non-profit help

But if you are interested in the bigger picture, then this is for you.


TOURISM CONSULTANCY

I am actively engaged with six tourism operators in Australia and the departments of tourism in two countries for:

  • Destination promotion
  • New product development
  • Creating brand name recognition and consumer loyalty strategies
  • Developing pricing and promotional strategies
  • Developing sales and marketing campaigns

My experience has deep roots. I ran the meeting management unit for IATA, in which I planned and oversaw 500 meetings a year worldwide. I had to know everything about a hotel property, conference management, F&B requirements, registration, the lot.

This was further enhanced by being a consolidator and wholesaler for the airline industry for:

  • British Airways
  • South African Airways
  • Malaysian Airways (we developed the first ever eco-tourism program for Sabah and Sarawak)
  • Kuwait Airways
  • Finnair

All this translates into massive industry respect and a huge client list: the Federal Aviation Administration (FAA), the American Air Transport Association, the International Monetary Fund (IMF), the World Bank, the Securities and Exchange Commission (SEC), the Saudi Royal Family, the British and South African embassies. And such notable names from the live music industry like Madonna, the Rolling Stones, Lisa Stansfield, Aretha Franklin, the Jacksons, Pavarotti and too many others to mention.

Today, I am better known for my work in the cruise line industry, one of the fastest growing sectors in tourism, particularly in Australia. Thankfully, I’m not just a blogger though I often quite like that tag. I’m a fully accredited by the Australian Federation of Travel Agents (AFTA) and a respected member of the Cruise Line Industries Association of Australia (CLIA) and International Air Transport Association (IATA).


PR AGENCIES

With The Walking Critic you have a major promotional opportunity that is based upon real travel and tourism experience spanning over 25 years. When I visit a restaurant, or hotel property or tourist destination, I go as a professional that knows the tourism and hospitality space, inside and out. After all, I have worked and written about them for a quarter of a century and experience matters when it comes to promoting any brand.

The Walking Critic has been read by over 75,000 readers on Trip Advisor alone, but delve deeper into this story and you’ll find something quite unique.

One of my “most-read” reviews was  a Holiday Inn property which on the outside is amazing, since it was written four years ago.  So why is that unique? Because my words are enduring and not a one-hit wonder.

Have a read of this reply from one restaurant owner (July 2016).

“Awesome! Thanks for reviewing us, and thank you for coming! By far the most poetic testimonial we’ve ever received, and I thoroughly enjoyed reading it!”

Or from this hotel manager (also July 2016):

“We would like to thank you for choosing us as your accommodation during your recent visit to Seminyak Bali. It is pleasure to have you at our resort for five nights. And Thank you for your time to pen your positive review on TripAdvisor regarding your experience stay, it is truly an honor.  This has been rewarding to hear such a compliment since it will boost the spirit of our staff to deliver the better hospitality service to our valued guest.”

As a journalist and a writer, I understand “the power of the word”, not just on customers, but right down the line to staff too. I respect the impact that it can have on hotels, restaurants, airlines, cruise lines and in fact any tourism operator. From that perspective, I am gold dust for PR companies because I understand the marketing mix both professionally and academically and I use my skills to benefit people on multiple fronts. I keep their messages on point and in line with their marketing objectives.

NOTABLE CLIENTS

As the former head of meeting management worldwide for IATA, I planned and oversaw 500 meetings a year worldwide. I had to know everything about a hotel property, conference management, F&B requirements, registration, the lot.

Throw in other big clients of mine: the Federal Aviation Administration (FAA), the American Air Transport Association, the International Monetary Fund (IMF), the World Bank, the Securities and Exchange Commission (SEC), as well as the British and South African embassies. I even planned a honeymoon for the Saudi Royal Family and tours for the live music industry for names like Madonna, the Rolling Stones, Lisa Stansfield, Aretha Franklin, the Jacksons, Pavarotti, Phantom of the Opera and even Bugs Bunny on Ice!